Digital Marketing & COVID-19: A Year in Review
T-minus 10 days, and the year 2020 will be of the past! As we turn a new chapter into a new year, the virtual transition that came with COVID-19 has had major influence on the digital marketing industry and our work here at Social-Me Solutions.
Here are some of the major digital marketing trends from this year, and some tips to note on how to stand out in 2021:
Video Marketing
With the amount of people on social media platforms, keeping an audience’s attention has been of all time importance. Videos are the most popular way for your clientele to want to learn about new things your brand is doing. Live video can be used for behind-the-scenes content, event recaps, or brand demos.
Check out a great example of video marketing with a COVID-friendly reel we did for one of our clients- tap the photo for more!
The Rise of Influencer Marketing
Using key leaders and personalities in your industry to amplify your brand message will be elevated more than ever in 2021, especially with the turn of engagement and SEO rates rapidly changing. Using local influencers and partnering with other brands brings buzz to your brand faster, as well as creating opportunities to network with new audiences.
Virtual Events and Experiences
COVID-19 made it nearly impossible to carry on with in-person, physical events that our clients and community could attend. The rise of virtual events, workshops, and programs that grew made it available for audiences to engage outside of traditional methods. This trend will definitely grow into 2021, and your brand can use this unique opportunity to capitalize on all of the features the Internet has to offer in boosting your digital marketing strategies!
Here’s a small recap of a virtual summit hosted by Social-Me Solutions earlier this year:
The digital marketing landscape is changing in the new year, and Social-Me is here to keep you up to speed with all of the latest trends and tricks for your brand’s success in 2021. Follow us on Instagram to keep up with our newest content coming your way!