What Does Your Social Media Analytics Mean And Why Is It Important?
Top 5 Analytic Vocabulary Words To Know.
Content Interactions: This is where you can see any engagements including likes, comments, shares, repost etc.
Impressions: The number of times your content or post was shown on screen.
Reach: This is an estimated number of accounts that have seen your social media profile.
Promoted Reach: The paid amount of accounts that have seen your social media profile. Reach is counted by being viewed at a minimum of once.
Prime Post Time: This not only the best time to post and when your post will perform the best. This is also when the majority of your audience will be online and active.
Now that you know what your analytics vocabulary means what next?
You should start by looking at your content and see what is performing best. That will help you to continue to create effective social strategies that will engage and grow your audience.