Advance With Audio: 4 Ways Your Brand Can Implement Voice Marketing in 2021
Did You Know? Survey says about 50% of all search queries will be generated by audio search in 2021. Audio content like streaming music, online radio, podcast platforms, and apps are most convenient for consumers.
Digital audio marketing is highly measurable and targeted, and here are four ways your brand can implement strategies of voice marketing in the new year:
“Hey Siri…”: Smart Home Assistants
Voice activated searches on phones and other devices creates accessibility for the consumer, which in turn can leverage your brand. Creating specific functions through Siri and Alexa Skills that are tailored to what your brand is about draws more attention and gains interest.
Podcasts serve well for voice-enabled products, as listeners fall more inclined to consider purchasing a product or services that was promoted and broadcasted through podcasts. If you have a compelling story to tell with your brand, create a podcast that is unique to your users.
Audiograms are soundbites that you can overlay on your social media posts, and are great for infographics! Whether they are short are long, users are more inclined to engage with your posts and overall content if they have more than just an image to look at.
Audio Learning Resources
If your brand holds expertise in an area that can help your audience, create free resources for them! While similar to podcasts, these are great forms of freebies to promote on your social media platforms and by word of mouth.
How are you planning to incorporate voice/audio marketing in your brand’s content this year? Let Social-Me Solutions help you – get started here today!