Selecting Your Style Guide 101
Creating and defining your brand’s style is essential to the success that your visual identity holds, both online and offline. The personality, tone, style, and voice of what your business represents is what will distinguish you from the crowd! Defining your logo, choice in colors, and typography sets the tone for what your audience will experience through your brand. Let’s take a closer look at why these three primary elements are important:
First, Your Logo
A logo is the primary representation of your brand. Oftentimes your logo is the initial introduction to a prospective audience or consumer. Consider your brand’s philosophies and your audience profile when choosing an image or font style for your logo. Are you going for a classic, vintage feel or a minimal, upscale look? Would you like a text-based or image-based inspired logo? Keep it recognizable and relatable as possible!
The Color Appeal
Did you know that colors carry a deeper meaning beyond the visual aspect? Before your audience notices any other details, choice in color sticks out firstmost. Typically, a brand’s color palette consists of 3-5 colors that compliment and pair well with one another. Finding the best selection of a color palette that will capture your audience’s interest as well as appropriately reflect what your brand represents.
Selecting Your Fonts
Typography is a very important part of design, as the typefaces you choose has a huge impact on the way your brand communicates. Do you want to convey a fun and quirky persona, or a serious and bold personality? Just like with a logo and color selection, choose fonts that reflect the values and visual identity of your brand to attract the right audience. Websites like DaFont and 1001 Fonts are great resources to get started for inspiration on what your brand’s typography will be.
Building your brand with these basics is an ongoing project. Whether you’re starting from scratch, rebranding, or finding new ways to explore what you have, there are always ways to design and improve your brand identity.