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Be genuine because your audience can tell when you are not being authentic. When building a brand it is important that your business is based on something you are passionate about and something that actually matters to you. People can tell when you are just in it for the money or not authentic about your brand.

How do you show your passion without being fake?

Show your passion for your brand by being TRANSPARENT. The audience loves honesty and can better connect with you when you are relatable. For example, if your audience is able to relate to you they will begin to feel a personal connection with you not only with you but also with your brand.

Online marketing is all about your expertise in your industry. It is important to show why someone should trust your or your brand. So show them through conversation, through audience engagement, and through your content.

Authenticity VS Following Trends

When being authentic and showing yourself and your brand in its natural element, people will never have to compare your brand to others in the industry.

It is great to know what marketing trends and social media content work in your industry. But it is even better to take those trends and create your own effective strategies for your brand!

Using high-quality content online is great! But switch it up from time to time with something personal to connect with your audience and allow them to see more into the behind the scenes of your brand.

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