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Digital Marketing Niche Made Easy.

Niche: A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Business owners should find a niche in their industry that has underserved or unmet needs

Having a business is great but if you can not pinpoint your niche what good is your marketing?

Now that you know what a niche is here a few simple steps to finding yours.

  1. Pin Point Your Specialty
  2. Target A Specific Geo Location
  3. Describe Your Ideal Consumer
  4. Know How To Connect With Your Consumer
  5. Execute Digital Marketing Based 1-4

Still confused? No problem I can give you an example of how to use these 5 steps in your Digital Marketing Campaign.

Example: Let’s say you are a hairstylist. What is your styling specialty? We will say your specialty is hair coloring. That is step one now on to step two. Find an area where people are open to having colored hair maybe a college town or somewhere with millennials who are open to experimenting with their hair. Step three pinpointing who can afford these services based on the price. Step Four if you have high price points for your services than your ideal client would need a medium to high income. Step five you can now create a Digital Marketing strategy that is focused on your Niche and ideal consumer.

Still, have questions about finding your niche? Email us at

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