New Year, New Mood (Board): Creating A Mood Board For Your Brand
As the new year rings in this Friday, now is the perfect time to start thinking about resolutions, goals, and new branding strategies for your brand in 2021! What better way of creating a visual representation of your vision and ideas than a mood board? Here are some answers to your frequently asked questions on creating a mood board for your brand:
What is a Mood Board?
Like a vision board, a mood board is a collage of images, colors, and other objects that define & communicate your brand identity on a visual platform. Mood boards help set the tone of your brand’s aesthetic and attributes you wish to showcase.
Why Does My Brand Need One?
Mood boards bring the ideas that may be floating in your head to life. As the saying goes, “a picture is worth a thousand words.” Digging through images and videos can help spark inspiration on your brand’s next product launch or even a rebrand.
What Makes A Great Mood Board?
Take your brand’s mood to another level – include imagery, colors, words, textures, patterns, and/or shapes to get detailed. Mood boards serve as great guides to create your brand’s marketing and identity!
So, Where Do I Start?
Compiling a digital mood board is most convenient, and here are some apps and tools to help you get started:
The hub for all great sources – Pinterest provides a great collection of diverse images to draw reference from!
Another unique alternative to Pinterest, Designspiration allows you to search concepts and colors specific for the mood you want your brand to portray.
Canva’s features allow you to search for photos and images, as well as use mood board templates to showcase your vision!
Your mood board is used as a guidepost for branding decisions, old or new ideas alike. Here at Social-Me, we create mood boards for our clients to provide creative guidance to your vision, working to ensure the visuals provided best represent what your brand seeks to portray! Get started with us today by visiting our portfolio to see how we can transform your brand for 2021!