Learn What Your Insights Say About Your Brand!
Social networks are becoming more advanced than ever for users – with the ability for creatives, brand owners, and businesses to check out their page’s insights. Insights and stats such as your posts’ impressions from hashtags, website clicks, audience breakdown based on demographics and activity – the list goes on!
Overall, your insights are most important for telling you what’s working and what may not be for your audience. Buffer’s annual report on social media marketing finds that these insights play a major role in the success of advertising:
Select your digital marketing strategy accordingly with these how-tos on using social media insights effectively:
Fans of Facebook Insights
Facebook Insights for your brand’s page track subdivisions such as likes, reach, & an overview of your page. In addition, Facebook is also able to track data on those who may unlike or report your page – understanding both spectrums of the audience you reach is important to determine what can keep users visiting often.
Insights on Instagram
Change your page from personal to professional! Use your Insights tab on Instagram to guide 1) when your posts get the most attention through seeing what days of the week are most active; 2) what kind of content gets the most engagement, and 3) your followers’ most active times of the day.
Engage Your Pinterest People
Did you know Pinterest had audience insights as well? The analytics dashboard on the app allows for identifying topics and images that drive engagement, tailoring content to those who follow your boards or pin your pins also.
Twitter’s Tweet Activity
Twitter has a dashboard under its “Tweet Activity” section to show the engagement rate for specific tweets. This can help you tweak your content strategy and post about topics and themes that your followers are likely to retweet, like, and share amongst their feed.
How do your followers interact with your content? Let us know what your insights have helped you with! Start the conversation in our latest post on The Digital Marketing Breakdown.