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Fleets, Reels, Clubhouse… What’s Next?

Fleets, Reels, Clubhouse… What’s Next?

2020’s Unveil of Social Media Apps & Features Your Brand Can Use.

Despite 2020 being the most unexpected year yet, social media has yet to fail us with the latest trends and technologies that keep us on our phones 24/7. If there’s one thing we do know, social media has been the number one hub for businesses during this COVID season!

Now more than ever, platforms have new features and specs to connect brands with prospective customers & new followers – are you making use of them yet?

Here are some of this year’s hottest apps and their features your to implement in your next digital marketing strategies:

Twitter’s Fleets

“Fleeting tweets”, or Fleets for short, have become Twitter’s latest feature – our favorite app for 140 characters has finally joined the wave for a 24-hour disappearing stories-like format, alongside apps like Instagram, Facebook, and LinkedIn.

Fleets provide more opportunity for brands, content creators, and influencers alike to generate conversations and engagement among users. This definitely gives your brand more of a reason to start a Twitter account if you haven’t already. The more innovation and opportunity to reach your audience, the better!

Instagram Reels

If you thought you loved TikTok and Triller, you’ll love Instagram Reels. These 15-second multi-clip videos showcase the best of trending culture and entertaining bits on Instagram, and are definitely an easy way to capture your target audience’s attention with something quick and inviting!

Reels rely on enjoyable and creative content, so using this feature in line with your brand’s digital marketing strategy will bring out an artistic side in the best business owner.

New App Alert: Introducing Clubhouse

The latest app, Clubhouse, quickly made headlines in Quarter 4 of 2020. This new ‘invite-only’ voice-based social media app allows its users to enter different rooms and participate in different conversations – talk about Zoom conference calls on a new and intimate level.

This exclusive app is not open and available to the public via app stores yet, as you can only access it via text invite from other members. But its uniqueness drives in the direction of being implemented in your brand’s next social media strategy for sure. Giving your prospective clientele that VIP treatment to tap into exclusive, ‘behind the scenes’ conversations on the ins and outs of your brand is something worth selling! In addition, it provides a more luxury feel to networking and connecting with fellow CEOs – talk about strategy building!

Whether you love it or hate it, these features aren’t going anywhere anytime soon and more updates are soon to come for these next-level platforms. See what difference it makes when you implement these app features into your next digital marketing strategy for your brand!

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