Be genuine because your audience can tell when you are not being authentic. When building a brand it is important that your business is based on something you are passionate about and something that actually matters to you. People can tell when you are just in it for the money or not authentic about your brand. How do you show your passion without being fake? Show your passion for your brand by being TRANSPARENT. The audience loves honesty and can better connect with you when you are relatable. For example, if your audience is able to relate to you they …
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